Target Audience of 'Hard-Fi'
The target audience for this band are generally young people. This can be proved by the average readers to magazines they have featured predominately in, this includes Q and NME which have a large audience. Q magazine has 666,000 readers weekly with 500,000 in the 15-35 age group which i will class as young. NME has a weekly audience of on average, 388,000. Of which 300,000 are in the age group of 15-35. Hard-Fi have also appeared in magazine such as ; Crud, Aced,Mojo, Rollingstone and Kerrang. These magazines are aimed at the younger audience and therefore shows that the band Hard-Fi are also aimed at young people. Also their records sales for the album ‘stars of CCTV’ in 2005 were 300,000 in the UK alone. Also having a number one for the song ‘cash machine’. With 1.2million records been sold worldwide.
Why we chose the song we did.
After vigorous searching throughout music albums and unknown bands we decided to look up bands we have either watched at a concert or live. We looked at rock songs and a band called 'Dragonforce' we thought it would be a good idea to pretend to play the songs on the famous game 'Guitar Hero' as this would be very comical, but we thought that a higher beat song that we were more familiar with would be better. So we searched on. I knew a band called 'Hold Fire' but misspelled it on Google and spelt Hardfire, after Google corrected me and said 'Do you mean Hard-Fi' we looked at their albums and saw a song called CCTV. We typed it into YouTube as time was running out and found there was no music video to it as it was not one of their most popular songs. We all realised the other songs they have done and that they were popular and decided to go with it as we were discussing ideas.
Brainstorm
This is my brainstorm. although it doesnt do a indepth review of other bands it shows 8 genres and two artists for each this give us 16 band types and genres to choose from, then i picked a song from each artists and sometimes two for an artist. Then i narrowed it down to which artists had videos for the song and some genres i did'nt want to do. It came down to The lonley Island 'Incredibad' and Hard-Fi 'Stars of CCTV'. Although i believe that Incredibad would be a good song to do and would have brought huge comedic value i thought it would have been too hard to do with alot of cuts and we would of also needed a alien outfit. The song also had profanity in it.Lyrics
And every move that I make
Gets recorded to tape
So somebody up there
Can keep me safe,
I'm going out tonight
I've got my hair just right
I'm always looking good
For the spotlight
Stick 'em up
Give me the money
A winning smile
Up to the gallery
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
We're the stars of CCTV
Can't you see the camera loves me?
On every corner, every street
Down every underpass you'll see
Somebody's stealing the show
Somebody looking like me
I'll see you out tonight
Just got the pose just right
We're always looking good
For the spotlight
We turn it on
And so we're full of speed
We fill the screen
Can't help but notice me
I'm gonna get my face on the 6 'o' clock news
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
We're the stars of CCTV
Making movies out on the street
Flashing blue lights, camera, action
Watching my life, main attraction
We're the stars of CCTV
Can't you see the camera loves me?
Other Videos By 'Hard-Fi'
'Cash Machine'
http://www.youtube.com/watch?v=5z7JgJedjRc
The music video for 'Cash Machine' has dynamic shots for nearly every angle, it shows the band being told that there music has been taken and they are trying to get it back, it mainly revolves around getting a briefcase from a unknown courier. In the music video they wear white coats and past members of Parliament (Margret Thatcher, Tony Blair etc) and try to get their music back. In the video it flicks between the band playing in the robbing outfits and their actual movements in the robbing situation. With mainly long shots it could denote the task ahead and how completing it could be a 'long shot'. After finally robbing the courier and getting the briefcase they inevitably don't open it until the coast is clear and they are back at home quarters, as they open the case it seems to be the couriers lunch which they have picked up by mistake. Its mainly shot with quick cuts and brash lighting but together it fits well.
'Cant get along (without you)'
http://www.youtube.com/watch?v=WoNdgxPzSfc
This Hard-Fi will be more of the theme that we are going for, it has a chase sequence throughout which i believe will be the key and main feature of our music video. Alike this video ours will be about the chase between two people and it will also show why and where it all started. Most of the shots used in this video repeat for both the chaser and the one being chased because it shows that they are taking the same route. Throughout the video both the characters run through houses, building tops and streets, alike our video, although we will not be running across the rooftops. The lighting is mainly natural with most of the scenes are in the streets, although it looks lighting there is most defiantly artificial lighting or reflectors to bring out certain features. In both of these videos it shows violence in the act of stealing theft, or physical violence, although our video will not contain much violence but mainly drug use.
Mise-en-scene of my Music Video.
I have a vision on what i believe will make our music video work. I believe that having a video predominately at night will give our music video a new edge although 'Hard-Fi' music videos are not normally at night. As our music is called 'Stars of CCTV' i believe a CCTV style of video would be better, although deciding angles, lighting and such other issues will test us. In our video i believe night would be best although it may not be practical as our group members might already be committed to other things at night, but filming our music video at college or a near location wouldn't give our video a legitimate feel. As our video stars a 17-19year old male we will have clothing which would be usual to this, although we are stereotyping our male as a trouble causer because he is constantly being watched by the cameras. We will need clothing such as: hoodies, jean or a tracksuit. We will aim to get a new style of filming and not a tradition long shots and longs. This will reflect and bring forth the idea of which genre we are relating to. We will try and relate our video in other forms by repeating the chase scene which is in 'Cash Machine' and 'Cant get along without you' this will show consistency through out video and may be recognized as a Hard-Fi video this will hopefully reinforce our aim to the target audience.
https://docs.google.com/fileview?id=0B7J4cIxUJ7_QZGQxOGYzODgtM2EwYS00OGU0LWI1ZTMtOGRlYjRmMGZmMjdj&hl=en
This is a link to a pdf file of our presentation which we created for a pitch to an record label.^^
Above is the video to our presentation of our pitch.
These are the first 6 shots of my storyboard it jumps in by looking at the camera and taking a cameras view of a young man. It shows him turning and looking around to see if hes being watched or being followed. The next shots are of him picking up the pace and starting to jog away almost known if he doesnt want to be caught on camera, he seems spaced out but we do not know yet why he is acting like this. We see him run past the camera in an almost dynamic shot. It then goes into the first of our flashbacks. I(t shows our main character earlier on in the day doing his hair and looking into a mirror, almost sizing himself up for the night ahead. These six shots end with the main character doing his hair and the line ' ive got my hair just right' which syncs with the music well.
The next 6 shots are very different from the original 6 as these include a much different scenary. It starts with the main character walking through the door, he seems happy and joyful about the night to come. It cuts to a shot of him causeing havoc down a street with him kicking over bins and making a mess of the sidewalk, ( this maybe difficult to film as we do not currently have a location with bins which can be destructed). Our next shot will be the hardest as we have a news reporter and a desk, we need to find a older gentlemen which can be our anchor man, we also needs shots of our previous scene in the top right hand corner for a real news vibe. It cuts from this to an action shot of the legs of our main character he is currently running away but we do not know yet what from. IT ends with our amin character taking refuge on a bench after he fell over it, it continues with hgim running away and out of sight.
These shots are mainly flashbacks from and even earlier date, we see in these shots the main character running around the corner from before then stop and taking a break, a flash of light appears and becomes a flashback. We see our main character in his bed asleep (this gives the idea that it is in the morning). It cuts to him walking out of the shower and then drying and getting dressed. The last shot of of the six is of our main character taking drugs, this may give an idea of why he is acting mad in the earlier shots.
This load of shots starts which the character still in the flashback he is lying on his bed buzzing from the drugs he has just had, it zooms in on his face to see his eyes. We will achieve this by useing makeup, we will try to reproduce the affect aestheically from charcoal and a whiting agent. After the flash back it shows him running away, by now we know its because of his drugs use but we dont know who he is running from. The next shot of him running past a car was originally supposed to be a police car, but the likelyness of finding a police car will to help was minimal so we changed it to a normal car. We then have more close ups to try and show that the mian chacter is getting skecty around cars and is quite unstable. The enxt shot is the most risky with a car coming into comtact with the main character, it shows him going over the bonnet, this will be one of the most defining shots in the music video.
The last 4 shots are all around the main character being hit by a car, although it could be a dangerous shot. For safety reasons we believe that we can only do this shot by having a stationary car, although it will not give the same effect from a car in motion. The second shot is of the characters face he is confused and in pain, we next see the 2 headlights zooming towards our main character this is to represent his end, or either the drug fuelled trip hes having or his life. After this shot we see a flash of light and a cut to our main character in the mirror looking sweaty and confused, this gives the audienace an idea wether it is either a close shave and he escaped or it was a dream. The conclusion is up to the audience.
