The "promo-pack" is simply a variation of a "press kit." It's used for booking shows, "shopping" for record deals and publishing deals, assembling a management and legal team, and for gaining radio and television airtime it is also anything which promotes the band to an outside audience.
The only real difference between a "press kit" and a "promo-pack" are some of the items included in each, and to whom they're sent to. All of the contents are put together in attractive looking folders which include artwork or the artists' logo on them.
The Killers album named 'Sams Town'. has a very inmteresting concept art and Digipack. The name its self can be said with some thought. As the name is 'Sams Town' it could be related to Uncle Sam which is a reference to the US army. Also it could mean 'Sams Town' the trailer park in nevada, which by the look of the front cover is what it relates to. It has a beauty pageant contestent on the front cover showing us and idealy confirming that this is in an american state and mainly one which is renouded for beauty pagents such as Nevada. There is an image of a goat which i believe to be out of place, although it may be a keen image of 'trailer trash' could be link to the trailer park in Nevada. Although i havent seen it for myself so i cannot judge wether it is a 'trashy' park.
This is the cd cover of the band, Razorlight. Its from there album in 2006, called 'Up all night'. The album has many different features on the cd covers than on 'The Killers' and 'Hard-Fi'. It doesnt actually have a human characters on the cover except for the ghostly face in the Tv which may be a band member although it could be a old style Tv with the colour only in black and white. It also continues to have a black and white theme alike 'The Killers' album which we might have t0 take into context when making our cd cover. The cover also contains items such as keys which look to be from wither a hotel room or maybe car keys. It also contains old magazines which have references to old pennys and coins. It also has adverts which would be found in old comics such as a purchaseable lie detecter, it also contains a extract from a comic book. It also contains train/rail cards, tickets for various items and pictures of band members which looks like they are on tour, this idea cuold link all of these pictures into one main idea. As they are travelling on tour they are taking pictures and checking into alot of hotels, and also reading various magazines and books.
The back is alike the front with the common theme of red, this could be to introduce us to things which we may associate with the colour such as passion and love. It is also possible it isnt black and white is to stand out, attracting the readers to the passage of writing which has copyright details on it.
To begin with, the main idea of a digipak is to promote the band/artist. Therefore, on the front cover of my digipak I have decided to have a noticeable shot which will be on a key point of the video. Since the digipak is going to promote our Music video. Also, if audiences have watched the music video, then they will recognize the key moments situated on the front, therefore they shall buy the album.Many digipak covers have the band on the album, unless they happen to be really well known where featuring them on the front isn't necessary. An example of this would be "Never mind" by Nirvana which showed a baby in a swimming pool. However, all new artists would have to feature on the front, in order to be the most successful it can. Inside my digipak, I have decided to feature the use of concert and tour dates, in order to increase the promotion of ticket sales. This is also a key feature which many albums have inside. Furthermore, on the back of the digipak I will have a list of all the songs which will be played on CD. As a result, this is a common feature that is often on the back of album covers. For example, Florence + the Machine album "Lungs," and the albums such as "Now 47" which has a wide range of featuring items. Furthermore, by featuring a pinnacle moment on the front cover of the album, this will help the audience recognize the artist and could potentially build up a fan base for the unique style is represents.Ideally, I would like easily recognizable mise en scene in the background, although I need to decide which shot I would like for my pinnacle cover. The typography of "Stars of CCTV" will also be bright; I may pick yellow as this was the bands main colours in their latest album covers, so the name of the band stands out to a passing audience. It would be nice to have a continuing colour theme throughout the whole album, with the typography for tour dates inside and the name of the songs on the back to be the same colour as the name "Hard FI." Therefore, the digipak will look co-ordinate and look good aesthetically pleasing.
The mise en scene of what the front cover of my digipak will be is undecided, but I defiantly intend to include a quirky background in order for the digipak to stand out amongst other albums in the record shops.
This is my final version of my magazine advert. I scrapped the idea to use the image of Luke which is near the end of the video, I decided to use a simple design of which people will recongize from a distance. Furthermore, in the bottom corner I have used the artists name with black writing as it’s easily linked to the record label, since the idea of a magazine advert is centered around promoting the artist aswell as the album. Similarly to the digipak, I have used an image in the music video it has a overall relationship with their album; something which an audience will recognize. The street photo was taken in Brighton although our video was set in Birmingham. It contrasts against the colour; another feature which I used on my digipak. Also, with my magazine advert it only says simple things which will make the audience think i have achieved this by simply writing a catchphrase and the band name. This is also a common feature in magazine adverts; with the aim of them to promote when they are playing so this increases the ticket sales.
This front cover is stronger than the original because I originally thought the headlights were too
bright for the front cover. Furthermore, I decided on using this photo of a street opposed to the headlights because this looks more professional; with the headlights looking out of place and not really fitting in with the rest of the cover. However, with the street in this focus it shows the grimeyness of where the video is set. His facial expression on the back also looks lost conveying the theme of our song "Stars of CCTV", it shows like he is a star in a movie.
This facial expression hasn't changed since my other options because I believe this is the best for my advert. The background is a brick wall here again stands out and connotes loneliness, and to increase the realism although the yellow text which is a connotation of the record label. As a result, this promotes the record label on our digipak, allowing audiences to see where the band came from. I have decided to add a clean cut title so the digipak looks neat and each face looks like they all belong together to make a digipak. Again, I have used the name of each song to feature on the back cover, as this is a running theme throughout a lot of digipak as it promotes the Hard-Fi music.
The only real difference between a "press kit" and a "promo-pack" are some of the items included in each, and to whom they're sent to. All of the contents are put together in attractive looking folders which include artwork or the artists' logo on them.
''Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.'' Quoted from Musicians.about.cpm/od/ah/g/digipacksleeve.htm
Many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.
The Killers album named 'Sams Town'. has a very inmteresting concept art and Digipack. The name its self can be said with some thought. As the name is 'Sams Town' it could be related to Uncle Sam which is a reference to the US army. Also it could mean 'Sams Town' the trailer park in nevada, which by the look of the front cover is what it relates to. It has a beauty pageant contestent on the front cover showing us and idealy confirming that this is in an american state and mainly one which is renouded for beauty pagents such as Nevada. There is an image of a goat which i believe to be out of place, although it may be a keen image of 'trailer trash' could be link to the trailer park in Nevada. Although i havent seen it for myself so i cannot judge wether it is a 'trashy' park.
The back of the cd cover is much link the front in terms of the background, the background seems to be the same. Although the character on the far left seems to be wearing a sash or a bullet belt this links with the female on the front cover which also has a sash, this could resemble 'trailer trash'. It also obviously shows the band which is definatly the main feature in concept art. Most of the characters faces show seriousness which may be represented in the music.
This is the cd cover of the band, Razorlight. Its from there album in 2006, called 'Up all night'. The album has many different features on the cd covers than on 'The Killers' and 'Hard-Fi'. It doesnt actually have a human characters on the cover except for the ghostly face in the Tv which may be a band member although it could be a old style Tv with the colour only in black and white. It also continues to have a black and white theme alike 'The Killers' album which we might have t0 take into context when making our cd cover. The cover also contains items such as keys which look to be from wither a hotel room or maybe car keys. It also contains old magazines which have references to old pennys and coins. It also has adverts which would be found in old comics such as a purchaseable lie detecter, it also contains a extract from a comic book. It also contains train/rail cards, tickets for various items and pictures of band members which looks like they are on tour, this idea cuold link all of these pictures into one main idea. As they are travelling on tour they are taking pictures and checking into alot of hotels, and also reading various magazines and books.
The back is alike the front with the common theme of red, this could be to introduce us to things which we may associate with the colour such as passion and love. It is also possible it isnt black and white is to stand out, attracting the readers to the passage of writing which has copyright details on it.
To begin with, the main idea of a digipak is to promote the band/artist. Therefore, on the front cover of my digipak I have decided to have a noticeable shot which will be on a key point of the video. Since the digipak is going to promote our Music video. Also, if audiences have watched the music video, then they will recognize the key moments situated on the front, therefore they shall buy the album.Many digipak covers have the band on the album, unless they happen to be really well known where featuring them on the front isn't necessary. An example of this would be "Never mind" by Nirvana which showed a baby in a swimming pool. However, all new artists would have to feature on the front, in order to be the most successful it can. Inside my digipak, I have decided to feature the use of concert and tour dates, in order to increase the promotion of ticket sales. This is also a key feature which many albums have inside. Furthermore, on the back of the digipak I will have a list of all the songs which will be played on CD. As a result, this is a common feature that is often on the back of album covers. For example, Florence + the Machine album "Lungs," and the albums such as "Now 47" which has a wide range of featuring items. Furthermore, by featuring a pinnacle moment on the front cover of the album, this will help the audience recognize the artist and could potentially build up a fan base for the unique style is represents.Ideally, I would like easily recognizable mise en scene in the background, although I need to decide which shot I would like for my pinnacle cover. The typography of "Stars of CCTV" will also be bright; I may pick yellow as this was the bands main colours in their latest album covers, so the name of the band stands out to a passing audience. It would be nice to have a continuing colour theme throughout the whole album, with the typography for tour dates inside and the name of the songs on the back to be the same colour as the name "Hard FI." Therefore, the digipak will look co-ordinate and look good aesthetically pleasing.
The mise en scene of what the front cover of my digipak will be is undecided, but I defiantly intend to include a quirky background in order for the digipak to stand out amongst other albums in the record shops.
This is my final version of my magazine advert. I scrapped the idea to use the image of Luke which is near the end of the video, I decided to use a simple design of which people will recongize from a distance. Furthermore, in the bottom corner I have used the artists name with black writing as it’s easily linked to the record label, since the idea of a magazine advert is centered around promoting the artist aswell as the album. Similarly to the digipak, I have used an image in the music video it has a overall relationship with their album; something which an audience will recognize. The street photo was taken in Brighton although our video was set in Birmingham. It contrasts against the colour; another feature which I used on my digipak. Also, with my magazine advert it only says simple things which will make the audience think i have achieved this by simply writing a catchphrase and the band name. This is also a common feature in magazine adverts; with the aim of them to promote when they are playing so this increases the ticket sales.
This front cover is stronger than the original because I originally thought the headlights were too
bright for the front cover. Furthermore, I decided on using this photo of a street opposed to the headlights because this looks more professional; with the headlights looking out of place and not really fitting in with the rest of the cover. However, with the street in this focus it shows the grimeyness of where the video is set. His facial expression on the back also looks lost conveying the theme of our song "Stars of CCTV", it shows like he is a star in a movie.This facial expression hasn't changed since my other options because I believe this is the best for my advert. The background is a brick wall here again stands out and connotes loneliness, and to increase the realism although the yellow text which is a connotation of the record label. As a result, this promotes the record label on our digipak, allowing audiences to see where the band came from. I have decided to add a clean cut title so the digipak looks neat and each face looks like they all belong together to make a digipak. Again, I have used the name of each song to feature on the back cover, as this is a running theme throughout a lot of digipak as it promotes the Hard-Fi music.
My inside cover is of druge i believed this was a good shot as in my front cover i used focus to show items in the front of the shot, however in this shot i felt it was a good idea to use focus on the background. This gives a good contrast from my original front cover.
I believe that my music video inline with the modern styles of cinematography seen in today’s other videos. Although music videos of the same genre in these modern time tend to feature alot of people with either one character and many lower ranked characters or a group and the video shows their journey. Although because of this I have decided to only have one main character. This allows the audience to be more established with the character and they can relate and understand the journey of this character rather than confusing the plot with many other characters. I also think that this makes the audience more aware of the story line as is only one character to focus on. Ive decided to edit my video to show black and white, this was an attempt to make his (the main characters) surroundings look more bleak and grim, rather than in colour which would normally show brightness of the sky and other reflective materials. I believe this makes my video unique in comperision with other videos by related artists such as the Killers and Razorlight. I think this makes the video more gritty and realistic to watch. It helps the audience to understand the feel for the video we were trying to capture with the sweatiness of the ending when he realises it wasn’t real, to the constant paranoia behind this mysterious character.
However, my music video does use some conventions of real media products in the way that the story line plays out the lyrics to the song. I believe that there is a relationship between the lyrics of the song and the visuals within the music video, with the visuals illustrating, amplifying or contradicting the lyrics. My music video follows this convention as the story narrative consists of a day in the life of the persona in the music video, and the events that unfold before him.
My main goal in editing this music video was to try and keep it close to the storyboard as possible. As some shots I captured where not like the shots I originally thought of I believed it would be a good idea to keep the common theme of keeping the shots relative to the lyrics. Like alot of real music videos within the same genre, the overall theme is that they are trying to achieve a ‘grim’ atmosphere, but some do not work and look boring. This theme of ‘grittiness’ goes well with the genre as the two are closely related, the idea of changing and creating a whole new aspect to the genre of music would have taken too long which was allocated.
I think that my combination of dynamic shots and point of view make my music video and my additional texts are are well tailored to the idea I was originally going for, it shows a step by step procedure of the day of the individual. This idea makes every part of the linking images connect, without a text to indicated the flashbacks it would be tricky to understand the video. The idea of text coming up to indicate this was mine, I thought it was a good idea to have the writing standing for at least 2 seconds to make sure the audience can acknowledge what is going on.
The media techniques I have learnt in Media would prove useful in my music video as it gave the chance to put them into practise. Here are a few examples of the different techniques I used:
This shot of the character shower leaving the door is one of my favourites as it shows the idea of the 'rule of thirds'. The pillar to the left blocks that third of the screen so more attention is given to the main character.
This shot of the character shower leaving the door is one of my favourites as it shows the idea of the 'rule of thirds'. The pillar to the left blocks that third of the screen so more attention is given to the main character.
The shot technique used here would be a close-up/panning shot of the character in the music video. This gives the audience a dynamic shot to watch and make the video more enjoying. This type of shot is somewhat rare in music videos as the shot is normally to long for the quick cutting shots of the chasing scene.There have been many skills that I have gained throughout doing this task as it has allowed me to experiment with different shot techniques and to test my creativity when in the design stage of the task. Originally I decided to use quite poor shots and static, but with the new confidence I used pans, quick cuts and point of view shots. Also with advice from my mentors I have learnt how to use the camera correctly the use of ; white balance, shutter speed and aperture have all been used to make my camera shots better.
I have also learnt different filming techniques. These techniques include such things as depth of field. This is when a section of the shot appears sharp in the shot. This is used to bring attention to people or items in both the for-ground and background. Another technique I have learned is focal range. This is where you have one subject that is in focus and everything else in the shot is out of focus, then you switch this around so the subject will be out of focus and everything else in the shot will appear in focus. This is used to highlight two different things within the same shot that might be of importance within a video.
